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Home > News Center  >  Corporate News | Sinomach Diamond Inaugurates Southeast Asia Representative Office and Successfully Hosts Brand Promotion & Market Development Conference on the Same Day
Corporate News | Sinomach Diamond Inaugurates Southeast Asia Representative Office and Successfully Hosts Brand Promotion & Market Development Conference on the Same Day
2026-11-13

On November 5, the Southeast Asia Representative Office of Sinomach Diamond (Henan) Co., Ltd. was officially inaugurated in Penang, Malaysia, with a brand promotion & market development conference held in the afternoon of the same day. Wang Weitao, General Manager and Deputy Secretary of the CPC Committee of Sinomach Diamond, Sun Lina, Deputy General Manager of the International Supply Chain Center, and Qin Zhaohua, Deputy General Manager of the International Supply Chain Center and Head of the Southeast Asia Representative Office, attended the event. 

At the meeting, Wang Weitao delivered an address. He stated that the establishment of the Southeast Asia Representative Office marks a new starting point for Sinomach Diamond to cultivate the international market and represents a solemn commitment to the global market. Currently, focusing on the entire innovation chain of superhard materials and products, the company has deployed six major business segments and established a brand matrix with Sinomach Diamond CDIA as the core master brand and multiple sub-brands developing synergistically. Malaysia boasts mature industrial clusters, well-established supporting supply chains, and an excellent business environment, serving as a highly valuable industrial hub in Southeast Asia's electronic information industry chain. The company's decision to establish a representative office in Penang is both an important measure to deepen its presence in the Southeast Asian market and a crucial step in perfecting its global footprint. The Southeast Asia Representative Office will take Penang as a fulcrum to expand its reach across the Southeast Asian market, while coordinating domestic and overseas resources to jointly build a stable, efficient, and sustainable industrial cooperation ecosystem.


Subsequently, Mr. Liu Hailin, President of the Anhui General Chamber of Commerce in Malaysia, extended warm congratulations on the establishment of the Sinomach Diamond Southeast Asia Representative Office. He remarked that this is an important step for Sinomach Diamond to deepen its presence in the Southeast Asian market, expressing hope that the representative office will play its role as a bridge, deeply integrate into the local industrial ecosystem, carry out more pragmatic cooperation with local enterprises and chambers of commerce, and promote the steady and sustained development of the company's business in Southeast Asia.



Ms. Ding Qiao, Deputy Consul General of the Consulate General of the People's Republic of China in Penang, pointed out that China and Malaysia enjoy a long-standing history of economic and trade exchanges and a solid foundation for cooperation. She expressed the hope that Sinomach Diamond would take the representative office as a window to take root in Malaysia, operate in accordance with laws and regulations, and contribute to deepening pragmatic China-Malaysia cooperation while serving local customers and facilitating industrial cooperation.



Dato' Lim Yong Jin, Vice President 1 of Malaysia Semiconductor Industry Association, also delivered a speech at the meeting. He congratulated on the establishment of the representative office and introduced the developmental advantages of Malaysia's semiconductor industry, expressing anticipation that Sinomach Diamond's superhard material products and technologies will better serve local semiconductor packaging, testing, and other industry chain segments, strengthen exchanges with the association and local enterprises, and jointly advance collaborative industrial development.



Afterward, Sun Lina and Qin Zhaohua introduced the company's brand and Southeast Asian business layout to the guests in turn, stating that the representative office will take Penang as a fulcrum, focus on the Southeast Asian semiconductor market, enhance coordination with distributors and end customers, and provide technical matchmaking and localized services.




Moving forward, taking the Southeast Asia Representative Office as a pivot, Sinomach Diamond will steadily deploy its overseas sales network, deeply integrate into the Southeast Asian electronic information and semiconductor industry chains, and join hands with all partners to deepen pragmatic cooperation, pursuing a path of international operations characterized by industrialization and advancing steadily toward the goal of building a world-class diamond industrial group.




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